you'd think they'd be ready for the traffic if they're trying to set a world record - apparently, their servers in USA and Europe got crippled and the site was down for several hours.
News Story Here:
http://www.itworldcanada.com/Pages/D...8c&sub=1511065
I'm a huge FF enthusiast and understand the rationale for marketing buzz... but there has to be a better way. FF users constitute a huge marketing base and their word of mouth is a great resource to explore and exploit further to increase the browser's market and mind share.