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frostfree · May 18th, 2009, 01:42 AM

[FONT=Times New Roman][SIZE=3]The Pepsi Cola International says in its media report: We assure our consumers and customers that Lays Snacks Pakistan uses only 100% Halal ingredients in all its food products[/SIZE][/FONT][FONT=Trebuchet MS].[/FONT][FONT=Times New Roman][SIZE=3] Pakistan Council of Scientific & Industrial Research (PCSIR), an established government body, has verified that Lays is free of all animal meat fat (i.e. it only contains vegetable fats). Jamia Ashrafia of Pakistan has also declared Lays as 100% Halal. E631 is also certified by the raw material supplier, as well as the Central Islamic Committee of Thailand, as Halal (and the latter has also specifically endorsed the use of the legend “Halal” for such flavor).[/SIZE][/FONT]
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[FONT=Times New Roman][SIZE=3]Media, both new and traditional have been emphasizing on just one report by some Muslim doctor in the West. I question the authenticity of the report. Does one report by some anonymous individual has more weightage than several proof certificates of registration, verification by the Pepsi-Cola International Pakistan (Private) Limited?
Is the stated research and the arguments presented in its favour based on truth or is it mere propaganda?

How true is this halal haram debate? Is the debater aware of the encoding process and the nature of ingredients? And if yes, can he/she actually prove and counter-attack the several reports presented to prove the ‘guilt-free’ ingredient?

I expect the respected members of this forum to come forward and exhibit their logical and practical thinking. I would .on my part like to shed light on the economic consequences of this false propaganda circulating about the Lays chips and its ingredients all around.

Pepsi Cola international says in its media statement: Lays Snacks are sold in many other Muslim countries including Saudi Arabia, Egypt, UAE and Malaysia. In Pakistan, we employ over 1000 people in the fields of agriculture, production and distribution and are contributing to various social causes like education and health.

Let’s speak about Pakistan first. 1000 employees mean 1000 families. If this baseless debate keeps on circulating will not the future of these 1000 families be at stake? Of course labour makes the most important part of any organization and it is the labour who suffers in the end if and when work stops. Can a developing country like ours, already at the verge of bankruptcy with weak economic indicators afford such a mass level of unemployment?

And to speak of the Muslim world, where Lays chips is the number one brand with a huge distribution and consumption and a large work force in different capacities, will not such rumours bring down the already withering state of economy?

And on what cost? Rumours, falsehood and unauthentic sources.

Please THINK!
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May 18th, 2009, 01:42 AM	#7 (permalink)
frostfree Junior Member Join Date: May 16, 2009 - 1:01 am Posts: 1	[FONT=Times New Roman][SIZE=3]The Pepsi Cola International says in its media report: We assure our consumers and customers that Lays Snacks Pakistan uses only 100% Halal ingredients in all its food products[/SIZE][/FONT][FONT=Trebuchet MS].[/FONT][FONT=Times New Roman][SIZE=3] Pakistan Council of Scientific & Industrial Research (PCSIR), an established government body, has verified that Lays is free of all animal meat fat (i.e. it only contains vegetable fats). Jamia Ashrafia of Pakistan has also declared Lays as 100% Halal. E631 is also certified by the raw material supplier, as well as the Central Islamic Committee of Thailand, as Halal (and the latter has also specifically endorsed the use of the legend “Halal” for such flavor).[/SIZE][/FONT] [FONT=Times New Roman][SIZE=3][/SIZE][/FONT] [FONT=Times New Roman][SIZE=3]Media, both new and traditional have been emphasizing on just one report by some Muslim doctor in the West. I question the authenticity of the report. Does one report by some anonymous individual has more weightage than several proof certificates of registration, verification by the Pepsi-Cola International Pakistan (Private) Limited? Is the stated research and the arguments presented in its favour based on truth or is it mere propaganda? How true is this halal haram debate? Is the debater aware of the encoding process and the nature of ingredients? And if yes, can he/she actually prove and counter-attack the several reports presented to prove the ‘guilt-free’ ingredient? I expect the respected members of this forum to come forward and exhibit their logical and practical thinking. I would .on my part like to shed light on the economic consequences of this false propaganda circulating about the Lays chips and its ingredients all around. Pepsi Cola international says in its media statement: Lays Snacks are sold in many other Muslim countries including Saudi Arabia, Egypt, UAE and Malaysia. In Pakistan, we employ over 1000 people in the fields of agriculture, production and distribution and are contributing to various social causes like education and health. Let’s speak about Pakistan first. 1000 employees mean 1000 families. If this baseless debate keeps on circulating will not the future of these 1000 families be at stake? Of course labour makes the most important part of any organization and it is the labour who suffers in the end if and when work stops. Can a developing country like ours, already at the verge of bankruptcy with weak economic indicators afford such a mass level of unemployment? And to speak of the Muslim world, where Lays chips is the number one brand with a huge distribution and consumption and a large work force in different capacities, will not such rumours bring down the already withering state of economy? And on what cost? Rumours, falsehood and unauthentic sources. Please THINK! [/SIZE][/FONT] [FONT=Trebuchet MS][/FONT]