Well, you can have it cut into pieces or served whole....Mr Maroush obviously opted for the latter...
You have to cut it up, and make sure (esp if you're a newbie) that you chew it thoroughly before swallowing.....there was this waiter watching over us at the restaurant, and my hubby told him that he cold feel the pieces still wriggling as he swallowed....the waiter flipped!!! He said you have to chew it really a lot, unless you want to choke..... something to do with the suction cups sticking to the throat....