[sami rahman]

Lingerie came to town with a show that has been much whispered about even though nobody's talking


The Pakistani woman has always been somewhat deprived of that essential department of clothing, that is underwear. It's a whispered word, barely ever advertised and if so, only without a face. In the absence of advertising, there has rarely been any b*****ng. The discrete chain of shops, called Intimate that sells the Triumph brand started up and the whispered word spread through the female populace. "Go check it out". And when one did, so many years ago, it was disappointing and almost homespun. The emphasis was on comfort and longevity as opposed to flirty and aesthetically pleasing. Matronly bras and briefs manufactured keeping only the necessity of underwear in mind, with no thought to aesthetic pleasure. There was nothing triumphant about Triumph, though one has to say they have constantly improved.

And then a revolution of sorts started. Small shops started to sell alluring inner wear. Cosmetic shops, supermarkets and designer boutiques started stocking them as and when they could get them in. G-strings hit the market in small select doses and now, this trickle is all set to become a running stream if not a flood. With the Marks and Victoria shops, with a respectable if not phenomenal selection from Marks and Spencer and Victoria's Secrets, starting to do roaring business, four more lingerie brands have made their way to Karachi. Inner Wear, a shop in The Plaza in Clifton is stocking selected underwear essentials from Barely There, Bali, Playtex and lastly and most importantly from Wonderbra. To launch with a bang, at least amongst the ladies, they had an all–woman lingerie show that was attended by two hundred potential clients.

The show wasn't really a showstopper. It was more of an intimate gathering. It was a show by women and for women at the swimming pool of a local establishment. There was tremendous security. No one was allowed in without a card and all mobile phones had to be deposited at the entrance. Inside, models sashayed down by the side of the pool in camisoles, briefs and some very funky pyjamas and lingerie. However, it must be said that despite the presence of four brands, there wasn't much of a choice. There was one stray turquoise set, but mostly the colours available are black, white, beige and the palest pink. Ho hum yawn, but the designs are lovely, especially those by Bali and Wonderbra. Playtex and Barely There are more about practicality than anything else. Developed countries have their Triumphs too.

As for the models, some girls were shy and others super confident. But it was nice to see the shyer ones visibly relax after doing two rounds of the ramp. One model was pregnant and it was heartening to see her walk serenely down the runway although we wish she hadn't worn heels. The women in the audience were supportive. Cheering the girls on without ever jeering and no smart alec comments passed.

However, the styling was weak. What Pakistani stylists haven't learnt yet is the art of body make up. Legs don't glisten naturally on the runways of Paris and Milan. They are made to shimmer and glow. This show needed that visual effect, more so because there was no ramp and therefore no distance between the audience and the model. And distance is important to fashion; it makes the art of perfection possible.

However, all in all, it was a welcome event. Yes, we all live in the modern world, but such events for ladies are necessary. The zenana quarter must be brought into modernity until such time as liberalism floats freely in this time and space.

Inner Wear

The Plaza,

Clifton, Karachi

Jang - Sunday Edition

TripleKhan

what... no pictures...

coOoLBreeze

^^

Atlanta

forces of globalization has forced itself into paki underwares.

Sara516

wats wrong wit that?


i say gimme the lacy pretty underwear, leave the granny panties and industrial size bras to the prudes :yukh:

shoaib akhter

i wanna see some pixs.

PyariCgudia

I'm so proud of these girls !!!

Especially the pregnant model. Shahbaash!

Majestic

hahahaha

Atlanta

are you being serious or sarcastic. Why the hell is a pregnant woman walking around in lingerie. Couldn't they find someone else. Also, did any guys attend this show.

PyariCgudia

Atlanta, no, I am not being sarcastic at all. I'm very serious.

It was a show MADE for women and PERFORMED by women. I'm glad that they've got Victoria SEcret and other such stores. In fact, I hope the stores are also run by women as well.

Its very embarassing to walk thru some bazaar and see bras hanging off some hook in some chota outside dukan with the seller just looking at you. I know those guys are pretty immune to any uncomfortability, because that's their business. But hell, for a country that is so uptight about Islam, I would think the men of the country would afford the ladies at least the right of shopping for their personal items in peace and privacy.

I doubt there were pictures taken for publicity. So, why should the models not parade about in lingerae and teach the females of Pakistan all about how to enhance their sexual prowess?

And if the model is pregnant, and she is comfortable doing her job even though she's pregnant, I salute her. You know, being pregnant does not mean a girl should be chained to her bedpost. Pregnant women are perfectly healthy and able to their work (as long as there's no strenuous labor).

In fact, a pregnant model enhances the idea the show is trying to put across to Pakistani females - and that is not to be afraid of their own bodies and to take good care of their bodies. I dont see anything wrong with this show.

TripleKhan

still not pictures?

this thread really is in the wrong forum...

unless theres gonna be sum pictures

[sami rahman]

^ perverts....

Bagona

this forum is for pix only ... We DEMAND pics!

PyariCgudia

Okay here are pictures. These were taken at the event. :P


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Looks like Tariq Amin was the only one to get any action. Although I'm sure the models were in chaddars or coats when he was styling their hair.

kaka_in_usa

^ ^ where is victoria's secret .

manomano

Marvellous! Should be a much more comfortable experience shopping for intimate wear compared to the shops where the dukandaar goes ' Bajji bodeez laingee?'
Intimate was a great change being women only, except all there shops seemed to be tiny and rather clausterphobic.

Devoted2Allah

lool i remember when we used to go to the bazaars and they just used to have lingere stalls smack bang in the middle of everything with sum weird man stood there trying to sell them....i just remember these huuuuuuuuge pants hanging very old style bras.....i think the women must be falling over themselves to get their hands on sum decent sexy lingerie!

PakCanada

its ok.. he's not really manly himself

Talha

Starsky

Still...... no pics?