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Old Feb 3rd, 2009, 01:53 AM   #1 (permalink)  
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The story of Mulberry
The story of Mulberry

I got to develop a liking to Mulberry handbags recently. The idea of knowing more about this brand naturally came to me and so I searched for its brand story and would like to share.

Mulberry is a British fashion company known for creating luxury leather goods for men and women. The brand has since grown and now includes womenswear, menswear, and most recently, footwear for women.

Mulberry was established in 1971 with modest roots in Somerset, England, and on the shelves of London fashion emporium, Biba. The Mulberry quickly grew to become the first British lifestyle brand, and at the time, favourites from Mulberry included the leather agenda and the poacher bags. The start of the 21st century saw the creation of two timeless and iconic Mulberry bags – The Bayswater and The Roxanne – which only seem to gain in popularity as the seasons go by. Other best sellers include the unisex Antony messenger-style bag and the Mabel bag for women. Stylish British celebrities Kate Moss, Keira Knightly and Sienna Miller are often seen carrying Mulberry bags and wearing Mulberry clothing.

Mulberry is the only British luxury brand retaining and investing in its UK factory. Instead of closing down the factory, (called The Rookery and located in Somerset, England), to save production costs, Mulberry has plans on expanding the factory to increase the number of their bags produced in the UK.

In 2006, Mulberry launched an apprenticeship program to encourage local youths to learn production skills, sustaining a way of working that has lasted generations and providing training and employment for the local community. When the apprentices graduate from the program, they are guaranteed a job at the factory and are encouraged to work their way up through the ranks to become managers.

Mulberry has stores all over the world, including Europe, America and Asia. In England there are Mulberry stores located in London, Manchester and Leeds.

In the United States Mulberry boutiques are located in New York, Los Angeles, and Americana Manhasset.

Mulberry is headquartered in the village of Chilcompton, Somerset and has offices in London and New York.
(By: Replica Designer Handbag Master)






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