Introducing 10 Questions from the Academy: A weekly feature from the Academy of Interactive Arts & Sciences wherein significant figures in the video game industry provide their input on past trends, current events, and future challenges and goals for the entertainment software community. Jay Cohen is a member of the Academy of Interactive Arts and Sciences where he serves as chairman of its board directors. Cohen left Ubisoft earlier this year, after serving as the company's North American vice president of publishing, and now works for Jerry Bruckheimer Games.
AIAS: How do you measure success?
Jay Cohen: Review scores and unit sales!
What's your favorite part of game development?
Sitting around the table and seeing a spark of an idea ignite into creative wildfire that rallies the team to go the extra mile. Then, seeing that idea implemented into the game and having it actually work as imagined!
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