GSBot

I am Jack's raging annoyance.

If you haven't heard yet, Fight Club is finally hitting Blu-ray on November 17, jam-packed full features including new bits about sound design, a search index, a bajillion commentaries, those great PSA's, and behind-the-scenes fare. In other words: a must-have disc if it is even half as good as it sounds. (Read the press release after the jump.)

To kick off the event, a new website has been created at www.welcometofc.com. As Coming Soon says: "The site connects to your Facebook and... you'll have to see what happens next!" For me, that means 30 minutes of annoyance as it "loads" whilst phrases get spray-painted on the wall over, and over, and over again. Marketers might be trying new techniques to connect with the audience, but something tells me that grating on their audience's last nerve is not one of them. With the help of Horror Squad writer Alison Nastasi, I found out this is what happens: You need to have an account with pictures, and then the website will create a video with Fight Club highlights and classic text laid over the photos in your account.

If Tyler Durden and his more passive self were ever told to sign up for a popular website notorious for shady practices, they'd ... well, there'd be big acts of vandalism, maybe some hacking, and possibly even an unsanitary soup or two. The first-come, first-serve soap that came with the big DVD release years ago, that was a cool marketing twist.

Nevertheless, this release is yet another reason to go Blu-ray.

Continue reading You Do Not Talk About 'Fight Club' and Its New Blu-ray Website