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    1. #1
      Moderator Wedding and Parenting Forum
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      somegroovychick's Avatar
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      sahar, thanks for posting the link to nirali magazine- its awesome!

      http://niralimagazine.com/2007/06/vow-to-wow/
      http://niralimagazine.com/2007/06/vow-to-wow/2/

      anyway, thought i'd post this list they published since we have a lot of brides looking for this info:


      Pakistani Designers

      Bunto Kazmi
      Based in Karachi, she is synonymous with bridal fashion. She does not advertise, and it’s nearly impossible to get an appointment with her. But if you do? You won’t regret it. By appointment only.
      92-21-4520939

      Deepak Perwani
      Best known for stylish menswear, but he also does women’s bridal.
      12-C/1, Gulberg III, MM Alam Road, Lahore
      92 42 571 2409
      Shop 0-1, 16-C, Zamzama Commercial Lane #4
      DHA, Karachi
      92 21 587 7371
      Gr 8a, Ground Floor
      Park Towers
      Clifton, Karachi
      92 21 582 4625

      Faiza Samee
      Based in Karachi. By appointment only.
      92-21-4525230

      HSY
      23/B, G block Gulberg 3, Lahore
      92 24 111 479 479 .
      The Designers,
      Zamzama Blvd, Plot #10c VI Commercial Lane
      DHA, Karachi
      0092-21-5861915 and 5370126

      Karma
      138-Y Phase 3, DHA, Lahore
      92-42-5895445 and 5743445
      The Designers, Main Zamzama Blvd,
      DHA, Karachi
      0092-21-5861915 and 5370126

      Maria.B
      Start by visiting one of her many outlets. Bridal by appointment. If you’re in the U.S., you can meet with one of her representative in Texas or New Jersey.
      7-Z Phase 3
      Defence Lahore
      Ph: 042-5729799
      6- A/L Gulberg III
      Lahore
      Ph: 042-5751800
      Shop-1
      B-8 Park Towers
      Clifton Karachi
      021-5833975
      Shop-2
      11-Mezzanine Floor
      Zamzama Boulevard
      Phase 5 Extension DHA Ph: 021-5834904
      King Arcade, F-7/2
      (above old Hot Spot)
      Ph: 051-2650363

      Mohd. Mehdi
      92-42-572-2057

      Memoona Manan/Rouge
      By appointment only.
      5876225, 5876226

      Nickie Nina
      0092-42-6673800
      98-B-2, M.M. Alam Road, Lahore.
      92-42-5873144
      16-C, 5th-6th Commercial
      Main Zamzama, Phase V, K
      DHA Karachi 92-21-586-9240

      Nilofer Shahid/Meeras
      By appointment only.
      meeras.hautecouture@gmail.com

      Nomi Ansari

      Rizwan Beyg
      Bridal by appointment.
      92-21-5875586

      Sana and Safinaz
      Est. 1989. By appointment only.
      92-21-5371768, 0092-21-5821811

      Sobia Nazar
      Soniya Batla
      By appointment only.
      92-21-5873348

      Umar Sayeed
      By appointment only.
      92-300-8235057

      Zara Shahjahan
      By appointment only.
      92-42-5882024
      Last edited by somegroovychick; Nov 26th, 2007 at 05:46 PM.
      Life is like a game of cards. The hand you are dealt is determinism; the way you play it is free will.
      - Nehru

    2. #2
      Moderator Wedding and Parenting Forum
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      somegroovychick's Avatar
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      oh, and this shopping guide is fab too-- theres a list of people/stores at the bottom for bombay, new delhi, karachi and lahore-
      http://niralimagazine.com/2007/06/sh...inental-style/
      Life is like a game of cards. The hand you are dealt is determinism; the way you play it is free will.
      - Nehru

    3. #3
      Senior Member
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      Join Date
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      omg, SGC- YOU ROCK!

    4. #4
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      Join Date
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      thanx a bunch

    5. #5
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      Gina~'s Avatar
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      I just wish all of these designers had proper websites! Most of them are "coming soon" and the rest are old.. and then some of them don't even have any!
      ..all you need is trust and a little bit of pixie dust!

    6. #6
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      mahismart's Avatar
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      These are the well known designers who are a no-no for lightweight pockets. Anyone has a list of afforadable designers?

    7. #7
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      lahorikudi's Avatar
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      omg. THANKS SO MUCH!
      lifesaver!!

    8. #8
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      mahismart.. when is ur wedding? and whats ur budget? PM me, i know some very good places where u can get bridal dress in affordable price..

    9. #9
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      mahismart's Avatar
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      I sent you a PM, sughal. Thanks for helping me out.

    10. #10
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      does any one know an exact location of sana safinaz in karachi???

    11. #11
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      BlushingRose's Avatar
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      Fashion is, of course, a reflection of the times. One can often recognize an era by its sartorial displays, whether it is the flowing ghararas of Begum Rana Liaquat Ali Khan’s generation; the beehive and cat eyes of the 1960s; the bell-bottoms of the ’70s; the dhoti shalwar of the ’80s, the short kameezes of the ’90s, or the fused acidic brights of the noughties.

      Here we reminisce, rejoice and pay tribute to some of the biggest style influences and icons that have had an impact on Pakistan’s fashion industry and continue to do so.

      Amir Adnan: Beginning in the late ’80s by designing quirky neck ties, since then his sharp, keen eye and business acumen have made him a retail czar, and his label a ubiquitous brand name that provides couture quality to the well- heeled gentleman.

      > Ather Shahzad: The photographic duo from Shekhupura seduced Lahore and its sister planet Lollywood with their high-art tableau mode of styling, photographing glamorously dazed actresses and models who esteem them as indispensable demagogues. And they have even bagged a Lux Style Award.

      http://www.dawn.com/weekly/images/ar.../images/a5.jpg Atiya Khan: A favourite of both Rizwan Beyg and Tariq Amin, this waifish and intelligent supermodel of the ’80s brought a quiet elegance and sophistication to an otherwise loud and boisterous decade with her perfect oval features, slim figure and glowing complexion. She recently resurfaced with actor Shaan for a mobile phone ad campaign.

      Aaminah Haq: The ultimate Barbie supermodel who challenged modelling standards with her diminutive height, but wowed all and sundry with her beautiful, perfectly proportioned face and diva-like chutzpah while winning myriad prestigious endorsements and a best model award to boot.

      Arif Mahmood: A master of shadows who prefers to photograph in black and white, this lensman’s contribution to fashion has been palpable especially among the more intellectual designers who favour his romantic and poignant personality-honed fashion spreads.

      http://www.dawn.com/weekly/images/ar.../images/a3.jpg Honourable mentions: Photographers Amean J and Arshad Tareen, models Abdullah, Ameer Zeb Khan and Ahmed Butt, Aashiyana Market, stylists Angie Marshall and Asad Baig, Amin Gulgee and Asian Institute of Fashion Design.

      Bibi: With her perfect oval face, aristocratic forehead and statuesque limbs, this celebrated mannequin was one with the zeitgeist of the supermodel-obsessed ’80s. Her gamine crop by stylist Nabila created shockwaves among the fashion community and her favoured slouchy men’s wear attire raised a few eyebrows, too.

      Bilquis Nasrullah: Known as ‘Aunty Billy’ to the fashion fraternity, this Vreelandesque fashion editor and stylist has seen it all during her tenure as SHE’s resident fashion Czarina. She is credited with discovering new talent, especially her keen selection of models who later became to be known simply as the “SHE girls.”

      Bunto Kazmi: Daughter-in-law of the celebrated Mrs Kazmi, this quiet and elegant bridal couturier is the choice of brides who want to look typically eastern. Traditional embroidery, classic cuts and perennial bridal hues remain this designer’s forte.

      http://www.dawn.com/weekly/images/ar.../images/a1.jpg Babra Sharif: This Lollywood diva is the Barbie who refuses to grow old (or up). Her petite proportions and delicately pretty face have inspired photographers and stylists, Nabila giving the ageless movie star her famous makeover. A veritable fashion icon of the past few decades.

      Honourable mentions: Batul Rizvi (Visage), Bhatti and Lollywood designer Beegee.

      Calzoom: This Lahore-based, phoren returned label was the brainchild of occidental-phile designer Rubina Calzoom who offered serious western wear options to Lahorites and later to Karachiites in the form of stretchy Lycra gowns and sheaths, and smart western-cut suits. A favourite of Lahore’s ’90s party set.

      Cybil: A protege of Ather Shahzad, this Euro-chic woman-child with her slit bedroom eyes, pillow lips and unruly locks offered a respite from the shock gawps of plastic mannequins Natasha Hussain, Eman Ali and Aaminah Haq.

      http://www.dawn.com/weekly/images/ar.../images/a4.jpg Capris: Although Karachi and Lahore are hardly resort cities, the short-cropped trouser favoured by the likes of Jackie O and Princess Diana became a staple in the wardrobe of the Pakistani socialite in the ’90s. Often slit, the Capri was best propagated by couturiers Sana Safinaz and Shamaeel.

      Honourable mention: The use of chunri by designers going through a deeply ethnic mood.

      Deepak Perwani: This high-strung designer, often dubbed the ‘Tom Ford of Pakistan’ created a revolution with his brash approach to fashion, giving the young, hip socialite and fashion set myriad funky western and ethnic wear options. A favourite with models and actors who want to make a statement, but aren’t too discerning about originality.

      Depilex: This almost three-decade-old beauty industry institution is the ‘baby’ of Musarrat Misbah and her band of sisters who make this salon a hub for Lollywood divas and fashion magazine editors, as well as healed burn victims.

      Dhotis & dholak shalwars: The trend of scooping up gathers of fabric into a deeply ethnic version of harem pants became popular during the empowered and liberating ’80s when everything from hair to eyelashes and shoulder pads were volumized. The greatest proponents of this trend were Maheen Khan and Imrana Ahmed of Body Focus Museum.

      Honourable mention: Lahore-based Deevees, lifestyle magazine Diva and stylist Dar.

      Eman Ali: Created from the same mould as fellow Lahorite Aaminah Haq, this sensual pin up, the fantasy of many an androgen-driven male, believes unflinchingly in her own celebrity in the fishbowl that is Pakistani fashion. Her devotion to her “creators” Ather Shahzad, who famously shot her slipping from an ornate sofa with a delirious stare, is also one of this model-turned-actress’ unassailable traits or virtues.

      Honourable mention: Lahore’s ESS sandals for their comfort and style.

      http://www.dawn.com/weekly/images/ar.../images/a6.jpgFaiza Samee: This deeply traditional designer has been creating jewel-toned block prints and deeply ethnic yet quietly glamorous bridal wear for over two decades and has participated in cross-border fashion exchanges, including Bridal Asia. A favourite of the traditionalist bride.

      Freiha Altaf: A veritable fashion powerhouse, deeply enamoured of style and fashion, this former model reinvented herself several times before becoming the country’s most prolific and creative fashion choreographer famous for imbuing her shows with theatricality and tongue-in-cheek humour. A key member of the ’80s phenomenon, the ‘Style Mafia’.

      Fauzia Hai: She was Pakistan’s original supermodel, the quintessential great beauty of the ’60s with her doe eyes, high cheekbones and serene countenance. She represented Pakistan in several international beauty pageants and was dubbed ‘Barefoot Beauty’ because she landed on English soil sans shoes, but full of grace and effervescence.

      Farooq Mannan: This Adonis-come-to-life made quite a few female hearts flutter and male psyches envious when he entered the fashion fray, an early discovery of male model scout extraordinaire Khawar Riaz. A few dozen body-centric and fashion assignments later, he tired of being in front of the camera and has been working his magic as Asim Reza’s assistant director on music videos including Faakhir’s Mahi Ve.

      Honourable mention: Designer Fayez Agariah.

      Gharara: An intrinsic staple of the subcontinental woman’s wedding trousseau, this two-legged flared ensemble was hugely popularized by First Lady Rana Liaquat Ali Khan and re-eulogized by Nadya Mistry in her Lolita collection.

      Gulabo: Designer Maheen Khan’s ode to truck art has found a niche among the hip and trendy set tickled by this tongue-in-cheek fashion label which debuted in 2005.

      Hasan Shehryar Yasin: This fashionista began his career as a model but quickly realized that he preferred to be in control and soon after became one of the country’s most stringent fashion choreographers famous for his scientific dictates. An early graduate of the Pakistan School of Fashion Design, the fashion lover with a meticulous attention to detail has gained international appeal.

      Hemlines: Like skirt lengths in the international fashion arena, kameez lengths have vacillated between long, knee- grazing shifts worn with tung pajamas in the ’60s to short, fitted A-line kameezes in the ’70s, both making a renaissance in the ’90s.

      Honourable mention: Stylist Humayoun Khan.

      http://www.dawn.com/weekly/images/ar.../images/a7.jpgIraj: This Amazonian challenged cultural stereotypes of Pakistani beauty with her 5’10” frame, unruly mane of curls (recently cut by Nabila) and dusky complexion. This stunning chameleon has become the model of our times garnering prestigious campaigns, video cameo roles and runway assignments well into her decade-and-a-half in fashion, as well as becoming a role model for fledgling model novices.

      Imran Kureishi: Pakistan’s premier fashion choreographer began his fashion career over two decades ago with a simple stage tableau. Since then the pixieish and energetic fashion impresario continues to work with both new and established designers, brand labels and fashion students all with the same alacrity, dedication and verve.

      Imrana Ahmed: Famous for her phenomenal cuts in slinky jerseys and elevating her ensembles to art as presented in her Body Focus Museum. This quirky designer can be credited as one of the early pioneers of Pakistani fashion popular with the social set for her elegant day-wear.

      Itwar (Sunday) Bazaar: From the country’s most esteemed couturier to the experimental fashion student and the ‘begum brigade,’ to boot, this open market is an accessory haven for anyone with an eye for fashion.

      Honourable mention: Photographer Izdeyar Sethna.

      Jodhpuri: A cousin of the dhoti, this pleated and volumized shalwar made an entrance in the ’80s and made a splashy resurgence at Rizwan Beyg’s Spring/Summer 2005 ode to the same decade.

      http://www.dawn.com/weekly/images/ar.../images/a2.jpg Jealousy: One of the seven deadly vices, this has become elemental to Pakistan’s fashion industry and was perpetuated by the creation of the Style Mafia which created a flood of resentment and cliquish camps.

      Khawar Riaz: This unassuming Lahorite has become a one man fashion phenomenon: model scout, photographer, make-up artist even one-time designer. His most recent forays are his KR Crew productions and Ocular modelling agency with sights on a metrosexualized men’s salon. The only fashion role he hasn’t tried, however, is becoming a supermodel himself.

      Karma: The brash love-child of Kamiar Rokhni and Mehreen Kardar, this Lahore-based fashion house is famous for its technically superior cuts, strong vibrant colours, sumptuous western ball gowns and peony and butterfly motifs. A favourite with the Lahore fashion set.

      Khaadi: The forward-thinking entrepreneur, Shamoon’s woven dreams were borne into fruition with the establishment of this fabric house which has revolutionized the fabric industry.

      Karachi: ‘The City of Lights’ is home to myriad talented, creative and individual designers, photographers and models who are comfortable in their own skins and happy to work in a professional climate amid the buzz of the country’s major media activity.

      Lahore: The historical city has churned out some of the most talented and original designers and has been a wonderland for fresh, buff male supermodels including Umair Butt, Farooq Mannan and Abdullah. Lahore’s fashion scene remains cliquish and incestuous.

      Lunda Bazaar: If you’re lucky you may find a vintage Saint Laurent dress or a Pierre Cardin pea coat at this outsize market where many designers traipse in search of the perfect ribbon, button, sneaker, overcoat or that rare antique find.

      Labels: What began as a GAP-inspired concept store with its very own ‘label’ has grown to house other designers including Nomi Ansari and in the past, Maheen Khan. Ready-to-wear casuals has been this store’s forte for over a decade.

      Lux Style Awards: The brainchild of fashionista extraordinaire Freiha Altaf, who was influenced by her own TV show, Lux Style Ki Duniya, these annual awards endeavour to applaud the sartorial and styling efforts of Pakistan’s burgeoning fashion industry. With three past efforts that have veered toward the incestuous and the dishevelled, this award show now has the Indus Music Style Awards to contend with.

      Lulu Nana: This late ’80s and early ’90s model and beauty who was petrified of the runway, more than made up for it in front of the camera, especially for designers Imrana Ahmed of Body Focus and Rizwan Beyg who coveted her for their editorial shoots.

      Maheen Khan: This stalwart of Pakistani fashion has stolidly eschewed ‘death by embroidery’ and has instead been lauded as the ‘Queen of the A-line.’ If a designer can survive and flourish after 30 years in the fashion business, then one has only to look up and ask whisperingly, ‘What becomes a legend most?’

      Maria B: Top of her class from the first batch of graduates at the Pakistan School of Fashion Design, this 29-year-old prodigy has become a veritable couture quality household brand. With a UK franchise and stores in all of Pakistan’s major cities that offer hundreds of designs on a macro-level, this petite fashionista has plans to develop a lifestyle store and become Pakistan’s first international fashion label.

      Mirza Khursheed Masood: This old-school fashion veteran has quietly played a palpable role in the growth of the Pakistan fashion industry through his photographic fashion portraitures and billboard worthy campaigns. Visiting his studio is still like walking into a ’60s Fellini set.

      Metrosexual: With David Beckham as his idol, this new breed of male is often perceived as sissy because of his predilection for excessive grooming and designer wear. Pakistan’s uber-metrosexuals include Ammar Belal of AB?D, model Faisal Shah and designer Kamiar Rokhni.

      Honourable mentions: Stylist extraordinaire Mubashir and crochet expert Mona Nana Saigol.

      Nabila: This veteran of the beauty business whose inspirations include Madonna and Boy George has carved a career that includes minimalist make-up artist, ‘hair expert’ image consultant and CEO of Creative Services. She has fashioned a Zen-like aura around her that sometimes makes her appear unapproachable yet a powerful entity in the world of fashion.

      Nilofer Shahid: Strongly buoyed by historical and cultural themes such as the Rubaiyat of Omar Khayyam, this Lahore-based designer’s sumptuous collections are redolent of a European couture sensibility, but are deeply rooted in the beauty and mystery of her nation’s bygone eras. Both a pioneer and a leader, this couturier has the misfortune of being the most spuriously plagiarized, often by designers who don’t adhere to the permissible ‘six alterations’ rules.

      Noorjehan Bilgrami: This designer’s interest in textiles and block printing goes beyond obsession. In fact through the aegis of her Koel boutique she single-handedly revived the dying art of block printing. Intellectual and inquisitive, this artisan has explored the alchemy of indigo and produced a coffee table book and film about textiles and block printing that has helped to keep both vibrant, viable and alive.

      Nomi Qamar: Full of brawn and James Dean swagger, this unconventionally handsome model oozed he-man appeal during the late ’90s and created memorable photographic images with alter-super Iraj. Innately artistic, this little-boy-lost has finally found another creative outlet in styling and directing fashion segments for a fashion magazine show for TV.

      Honourable mentions: Paris-trained empress of experimentation and radical themes Nadya Mistry; pristine society designer Nadya Shah; prince of bright colours and ever-changing silhouettes Nomi Ansari and statuesque and unconventional-looking supermodels Nadia Hussain and Neha.

      Organza: This stiff and gauzy fabric was popular in the revivalist ’80s when designers such as Shamaeel looked back to the past for deeply ethnic inspirations. The element tapered when the fabric became a fashionable staple both for brides and the sari in the late ’90s.

      Patiala shalwar: A close relative of both the dhoti shalwar and the Jodhpuri shalwar, this innovative use of fabric has a theatrical European sensibility with its myriad vertical folds and seams. En vogue in the noughties, this style is a favourite of au courant designer Nomi Ansari.

      Honourable mention: Pakistan School of Fashion Design

      Quick turnovers: Fashion people have very short attention spans and even quicker tempers. They want to see new faces and want to experience new trends even before they have fully appreciated the ones before them. Hence the ‘quick turnover’ and short careers of models, and “of the moment” photographers, designers and stylists.

      Quince: This golden to greenish yellow colour is a hot favourite in the fused acid-obsessed noughties with designers such as Nadya Mistry using it in everything from silk skirts to delicately embroidered saris.

      Rakshanda Khattak: This dusky and sultry model was one of the late ’60s and early ’70s most celebrated “models as sex symbol,” famous for her joie de vivre and curvaceous bell-bottom toting figure. An early prototype for Iraj Manzoor, this model made numerous TV commercials and appeared in magazines like Women’s Own and Women’s World.

      Ravissant: This legendary salon is where all the great stylists such as Tariq Amin, Shaheen Rahim, Shaeen Saeed, Asad Baig and Mubashir got their break, or passed through, honing some of their craft and talent under the tutelage of herbalist and grande dame of skin care, Daulat Rahmatullah.

      Rizwan Beyg: Pakistan’s self-appointed ‘ambassador of fashion’ this haute couturier is truly a pioneer who has buoyed Pakistani fashion forward in myriad ways as well as making international waves by dressing the late Diana, Princess of Wales. An artist, a visionary and a committed friend of fashion, he is one of Pakistan’s most significant and indispensable fashion stars.

      Honourable mentions: Traditional Barbie model Rubab, Rabi Centre in Karachi and ruching — the elegant art of fluting and pleating as seen in the collections of Sonya Battla, Rizwan Beyg and Nadya Mistry.

      Sari: Often called the most elegant outfit in the world, these six yards of fabric has been a staple offering of every Pakistani designer worth their salt. It has seen myriad transmogrifications from the favoured chiffons of the ’70s to the heavy Banarsis of the ’80s, to the understated neutrals of the ’90s and finally to the psychedelic prints and fused acids of the noughties. The sari is forever.

      Sana Safinaz: Stylish sisters-in-law Sana Hashwani and Safinaz Muneer make up the dynamic yet low-key couture label that has come to represent the ultimate in sophistication. In the decade-and-a-half they have been in the fashion business they are credited with making the slit Capri a viable fashion staple, and popularizing muted nudes, pinks and greens with understated embellishment.

      Shamaeel: The ’80s saw this intent fashion visionary open up many a history and art book and be entranced by a minaret of a faraway mosque, or a Byzantine fresco and transpose that imagery onto reams of fabric or highly intricate embroidery found only in the haute couture houses of Paris. A pioneer of haute couture in Pakistan, this designer led the way for others such as Sana Safinaz.

      Sonya Battla: This London-trained designer became a milestone in Pakistani fashion with her very first sea-inspired collection which completely eschewed any form of embellishment, focusing instead on an almost Grecian form of draping. With collections that seem to speak of philosophical discourses, this designer has garnered an extremely loyal clientele enamoured of her intricate cuts and no-fuss detailing.

      Saima Rasheed: With ever vacillating hair styles and colours, this maverick stylist’s career has been marked by bold, brash experimentation and pushing the envelope for fashion editorial shoots, but being prim and appropriate when on set for prestigious campaigns. This savoir faire has made her one of the busiest stylists of the past decade.

      Shaheen Saeed: This quiet and unassuming artist ranks as the busiest and quickest bridal stylist. But don’t imagine a factory turnover atmosphere when she works her talents on each prospective bride. This focused aesthete has created many stark images over the years she has been in the limelight.

      Honourable mentions: Stylist Shaheen Rahim, Shamyl Khuro, Samar Mehdi, Seemi Pasha, Shayainne Malik and Sanya Muneer.

      Tariq Amin: Difficult to pin down and sometimes just plain difficult, this maestro of hair and make-up has been one of the strongest forces and influences in the fickle world of Pakistani fashion for close to 25 years. A fashion icon, this creative artist has easily morphed from make-up artist and hair stylist extraordinaire, to jeweller and photographer, to model and cameo video actor, to most recently a consultant at a talent and production company.

      Tapu Javeri: Polite and jovial, this lens-man picked up a camera at 14 and has never stopped clicking. Known to make beautiful women look even more radiant and beautiful, this photographer has been influenced by western peers, the late Herb Ritts and Richard Avedon, and the wackily vibrant David LaChapelle. A recently published and hefty tome of black and white portraits reveals a different and more reflective side to one of Pakistan’s most significant and visually vibrant fashion photographers.

      Honourable mentions: Elegant model Tanya Shafi and Teejays.

      Umar Sayeed: Polite, direct, kind and funny are some of the adjectives used to describe him. “Most beautiful, ethereal gorgeous divine” and “must-have” are some of the exultations used to describe the heavenly and intricately detailed creations of this arbiter of good taste; a favourite of individualistic style mavens and discerning fashion editors.

      Usman Saeed: This ultra-creative miniaturist and NCA art tutor delved into a Midsummer’s Dream-like mode of fashion photography and created indelible and memorable images that still reverberate. His directorial debut at a NCA fashion tableau that celebrated several decades of fashion in Pakistan was one of the most important (and creative) fashion commentaries of the past decade.

      Honourable mention: King of the fishtail gharara, Usman Dittu.

      Vaneeza Ahmed (aka Vinny): Whereas her closest peer and equal Iraj has reigned as the prowling Amazonian on the catwalk, this ‘super’ has evoked an approachable and refined elegance: girl-next-door meets cool mega-babe, a delicious melange of Holly Golightly meets Cindy Crawford. In the decade- and-a-half that this practical and down-to-earth beauty with the off-kilter nose and ironic brows has “worked hard for her money,” she has amassed a veritable fortune via straight-shooting endorsement deals and sensible choices. A paradigm for all models of the future.

      Voile: A favourite of daring creators who enjoy sensual titillation, this sheer fabric in both silk and cotton versions has been used by designers such as Nadya Mistry, Rizwan Beyg, Maheen Khan and Salman A. Khan over the decades.

      Waseem Couture: This flamboyant Lahore-based designer whose muse was his beautiful former wife Sophia, was ahead of his time and perhaps out of synch with the quiet simplicity of Lahori fashion in the ’80s. His most recent and memorable slew of images was the high art photographs of his jewel-toned, military inspired, raw silk gharara collection modelled athletically by Aaminah Haq and shot by Ather Shahzad.

      Xeneb: This zany hairstylist with endless bursts of energy and infinite creativity including transforming herself into Marge Simpson was a breath of fresh air in the late ’90s, especially her collaborations with fashion mavericks Zain Mustafa, Amean J, Iraj and Tapu Javeri.

      Yahsir Waheed: A close friend of Rizwan Beyg and Nabila, this London College of Fashion alumnus and instructor at the Pakistan School of Fashion Design initially made his mark with knits in the mid-80s, but has since become one of the most original designers of lawn and an advocate to protect designer’s work through the establishment of stringent copyright laws, a blueprint for other designers to heed.

      ZQ: Also, but albeit less popularly known as Zainab Qayoom, this Lahore-based model is a beauty with brains. While completing a Master’s degree in English and helping to edit a fashion magazine, she modelled for all the designers and photographers of note who appreciated this model’s good manners and sweet nature. Forays to different locales have made this no longer “freefalling” fashion star confident enough to act in TV serials and a slew of successful music videos.

      Zaidi (Aaliya): Known as the ‘Queen of the Catwalk’ during the mid-80s before the reign of Iraj began, this long-limbed and willowy beauty with the dreamy eyes, off-kilter nose and sensual pout was an absolute favourite with couturier Shamaeel who used Zaidi’s proportions as a prototype for all of her designs. After completing her MBA and getting married, this one time ‘supermodel’ emigrated to New York.

      Honourable mentions: Late ’90s supermodel Zoella often paired with Iraj because of their similar heights and dramatic appeal, designer Zain Mustafa and Zainab Market in Karachi.

    12. #12
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      Quote Originally Posted by sorats and karz View Post
      does any one know an exact location of sana safinaz in karachi???
      * SANA SAFINAZ
      15, Old Clifton, Karachi.
      Tel # 5371768
      Cell # 0300-824-6017

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